Y’all its been a wild week of creating and making some moves!
Last week I sent out a secret message to you about how freaking amazing you are and to encourage movement on anything that has been nagging you to move on in your own life.
Well…I also took that advice and moved on a few things I want to share with you since action creating confidence what the Cortext Community is all about.
Move First. Confidence Follows. That’s the whole promise.
(Let’s talk about it…I’ll hit ya with a framework in a few paragraphs to take away)
I started building a Content Calendar and planning out a complete social media series and founder introduction for a client that my company H.I.A (Holistic Intelligence Agency) is leading.
Quick fun fact first: this agency came to me in 2025, and It took until this year to actually get the d.b.a. registered and filed with the state of Texas. We got it done y’all.
Definitely happy that I took action on that one.
Back to the client.
Working with the Founder to structure the idea was a wild journey of building.
My first questions were simple.
What’s already on the clients socials?
What’s working for other companies in this market?
How can we show the world this freaking brilliant, and unique human whose company was born love for the planet, in the most holistic way possible?
I’ve spent around two months researching, digging into ideas, and flush out the companies values and ICPs ( Ideal customer profiles).
Without giving away the project, the idea that moved my soul and resonated with the client was gamification combined with raw organic emotion.
I recalled how a few years ago I studied game theory and got certified in NLP (Neuro Linguistic Programming) and those two categories combined in my mind and poof like a trip to never never land I found myself inspired and plotting.
The 2 main thoughts behind the center of the creative plan:
Emotion:
My client has a plethora of domain knowledge when it comes to their industry.
Every time we talk, I walk away feeling excitement and virtuousness.
Never have I heard someone so knowledgeable on bees and the sustainable methods of keeping our planet healthy and prosperous for decades to come.
His intellect truly inspires the direction the content is landing.
Language:
In the process of studying language and human psychology, it dawned on me that appealing to what people care about most for example: Skin health. Youthfulness. Rejuvenation. Self care would play well in how we produced these pieces of content.
Most of the inspiration from this project is based on how people make each other feel and are perceived inside the community.
Being stuck (like honey) with others in a world where we can all laugh and take care of ourselves utilizing products that care for the earth and our environment.
All in all taking action and truly getting the ball rolling on this project has boosted the heck out of my confidence in myself and in being able to lead and create new campaign series for a company.
Excited to see how it all turns out and excited to hear about what you all are working on and taking action on in your life.
I read every single one of your comments emails you send me back.
Let's level up together.
Love y'all, Cordell Weathersbee II
